This event is hosted by Rotary Club of Sedona Red Rocks, a charitable organization whose primary mission is to improve the lives of kids in the Verde Valley.
Red Rocks Oktoberfest benefits the many youth-oriented projects and programs sponsored by Rotary Club of Sedona Red Rocks. Since its inception in 2002, Red Rocks Rotary has contributed more than $300,000 in local support to charitable endeavors. These include: Vocational Scholarships for graduating Verde Valley high school seniors, Teacher of the Year awards that recognize outstanding Sedona educators, an annual Holiday Wish List project that provides clothes, toys and other household necessities to families and seniors in need, back-to-school supplies and donations to support Habitat for Humanity, Verde Valley Sanctuary and the Splash Pad at Sedona's Sunset Park.
Rotary International is the world's oldest and largest service organization whose purpose is to bring together business and professional leaders in order to provide humanitarian services, encourage high ethical standards in all vocations and help build goodwill and peace in the world.